“Sports sponsorship has a role to play in the ecological transition”: the new challenge of Julien Pierre and “Fair Play For Planet”

Historically focused on visibility and commercial performance, sponsorship agreements are evolving under the pressure of ESG (Environmental, Social, and Governance) policies and public expectations.
The Fair Play For Planet project aims to address several challenges: aligning partnerships with the environmental and social commitments of sports organizations and their sponsors, and turning sponsorship into a driver of transition rather than a “reputational risk.”